What is the main purpose of a demand plan in logistics?

The main purpose of a demand plan in logistics is to forecast customer demand so that inventory and resources can be aligned effectively. This involves analyzing historical data, market trends, and other relevant information to predict future demand for products and services. By accurately forecasting demand, logistics professionals can ensure that the right quantity of inventory is available at the right time, thereby minimizing excess stock and reducing the risk of stockouts. This alignment helps organizations optimize their supply chain operations, enhance customer satisfaction by meeting demand efficiently, and make informed decisions regarding procurement and production planning.

Other options may address various aspects of logistics, such as workforce management, pricing strategies, or handling returns, but they do not capture the core objective of a demand plan, which is centered on effectively anticipating customer needs and aligning resources accordingly.